Why are gender wage differences so large in sports? Experts say it’s because most men’s sports have more spectators and generate more revenue. (Revenue refers to the total money a sport brings in, from TV rights, corporate sponsorships, ticket sales, and other sources.)
In 2015, for example, the NBA brought in $5.2 billion. According to some estimates, the women’s league, the WNBA, had about $35 million in revenue that same year. Not surprisingly, NBA salaries are much higher.
But conditions are different in soccer. U.S. Soccer projects that 2017 revenue for the women’s team will be about $9 million more than the men’s team. “The facts are out there,” says Lloyd. “We’re generating [more] money.”
Of all sports, men and women are paid most equally in tennis. In its four Grand Slam tournaments, they earn the same prize money.
Yet other tennis tournaments lag behind. For winning the 2015 Western & Southern Open in Ohio, Roger Federer earned $731,000.
Serena Williams, who took the women’s title, received $495,000—68 percent of Federer’s prize.
Williams, one of the world’s most popular athletes, has long insisted on equality. When a tennis official last year suggested that women’s tennis was being “carried” by the men’s star players, she blasted him in the press. The excitement of the women’s competition is pulling in more and more fans, she said, and sometimes outdraws the men’s.
“I would like to see people [in and out of tennis] respect women for . . . what we are and what we do,” Williams said.